Weight Watchers International Inc. reported nearly $400 million in revenue from its e-commerce operations in 2011 — a gain of more than 67% over the year, its official earnings figures show.
The weight loss specialists ended 2011 with 1.6 million active online subscribers, up 50% from a year ago. As a percentage of sales, Weight Watchers’ online operations represented nearly 25% of the global company’s overall business, compared to 17.5% in 2010.
The growth led CEO David Kirchhoff to refer to 2011 as “the year in which our WeightWatchers.com business began to full hit its stride.”
Beyond its web sales growth, Weight Watchers upgraded its smartphone app technology in 2011, allowing users to scan food item barcodes within the grocery store for automatic meal point tracking. The app has received more than 43,000 ratings since its original release.
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