88% Of Millennials Will Shop Via Mobile This Holiday Season

A new study released by Google forecasts that 88 percent of Millennials will do their holiday shopping via mobile devices this season, a November 1 report from Mobile Commerce Daily reveals.

By contrast, 77 percent of all smartphone users are expected to do the same during the holidays.

"Online commerce is still a smaller portion of total holiday sales for many retailers – but it’s growing, particularly on mobile,” Scott Falzone, Google’s retail industry director, said in a statement. “Our study found that both online purchasing and research on mobile devices will be up this year.”

To learn more, read the full story here.

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.

Click to comment


To Top