Apple Makes Play For Kiddie Commerce

California-based U.S. tech giant Apple has launched a new “Kids” section within its Apple App store, TechCrunch reported on September 22.

This section of the app store separates apps by age ranges, allowing kids and parents to search for the best selections for kids 5 and under, kids between 6 and 8 years old and kids between 9 and 11 years of age.

The media outlet noted that the move comes at a time when Apple has begun to allow children under the age of 13 to enroll for iTunes user accounts. The app store update also comes with increased requirements for developers.

For more on the announcement, read the full report here.  

“What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.