Best Buy Defies Showrooming, Boosts Q3 Online Sales

By  |  November 21, 2013
 | 

Best Buy has reported a 15.1 percent increase in online sales for the third quarter of 2013, Internet Retailer reported on November 19.

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    The results provide evidence that Best Buy’s price-match guarantees are helping it reduce the negative effects of consumer showrooming. The company has been open about the initiative, launching “Your Ultimate Holiday Showroom,” a campaign that encouraged consumers to try and find better prices while at a Best Buy location.

    Year-over-year domestic sales were up 2.3 percent compared to the third quarter of 2012.

    To learn more about Best Buy’s online sales growth, read the full story here.

    “What’s Hot” is aggregated content. PYMNTS.com claims no responsibility for the accuracy of the content published by the original source.


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