Florida-based financial services technology provider FIS has officially launched its FIS Active Analytics Suite, a September 23 press release revealed.
The set of solutions is meant to help financial institutions (FIs) improve marketing and cross-selling opportunities through the delivery of offers based on consumer transactional behavior and lifestyle attributes.
“The power of using data and predictive analytics to increase the effectiveness and personalization of marketing offers to consumers is clear,” Bob Legters, senior vice president of payment products at FIS, said in a September 23 statement. “FIS’ Active Analytics Suite is in response to this changing paradigm, providing a full set of innovative solutions aimed at helping financial institutions monetize this rich data.”
The solution consists of three components: segmentation driven marketing, merchant offers and price optimization. For more details on the new offering, read the full release here.
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