Google Wallet Adds Loyalty Features With App Update

Google released the newest version of its Google Wallet app for Android on Tuesday, a Google blog post revealed. Users of the mobile platform will now be able to send money to a wider network, store loyalty cards and take advantage of offers.

The new app gives users the ability to send money to anyone in the U.S. who meets certain conditions. Recipients must be 18 years old or older and have a valid email address. To receive funds, they need to use a Google Wallet, a bank account or credit or debit card.

With the update, Google Wallet is now integrated with Google Offers, a move that TechCrunch suggested positions Google Wallet to compete with Apple’s Passbook. Apple is expected to unveil a new Passbook update with the launch of iOS 7.  

Though many of the new services are not unique to Google Wallet, TechCrunch said Google Wallet’s latest app represented “a major upgrade” for the Google service, which has struggled to gain traction with consumers since its release in 2011.

For more on the app’s new capabilities, read the company’s full blog post here

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