Logic Group and NFC provider Proxama have partnered to launch an NFC marketing platform for retailers.
The platform will allow merchants and retailers to distribute coupons to consumers via NFC-enabled posters throughout stores, reports NFC World.
“Retailers are looking to engage with the ‘always on’ mobile consumer throughout their buying journey and NFC technologies enable that engagement in-store,” says Jon Worley, director of customer interactions at The Logic Group.”By working with Proxama, we are able to give our clients the capability to innovate and provide a superior buying experience for their customers.”
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