Nordic Shoppers Get Dressed With Virtual Fitting Startup

Stockholm-based Virtusize, a virtual fitting solution startup, announced a new partnership with online retailer Brandos, for its launch into three new European markets. Virtusize will now serve online shoppers in Denmark, Norway and Finland.

Brandos is an online denim store, and the site now features a "Size Guide" button located near the size selection tab. Virtusize will help consumers determine how jeans will fit before making purchases.

In a previous interview, Peder Stubert, co-founder at Virtusize, told PYMNTS.com, “We strive to make it as easy to try size and fit of clothes online as in “brick and mortar” stores. We´re excited that we now can offer Virtusize to all Brandos´ customers and help them find the right size and fit in denim. Brandos is the first retailer that scales Virtusize across multiple markets simultaneously which proves that our fitting solution is an effective way to illustrate fit online.”

In recent news, Virtusize announced its launch into the UK market accompanied by a new partnership with online retail giant, ASOS.

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