Report: 69 Percent Of Mobile Users Order Food From Devices

According to a report from the Interactive Advertising Bureau and Viggle, 69 percent of mobile users use their devices to order food.

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    The report also found that half of participants say they’ve downloaded at least one food or restaurant-specific app, and that 55 percent have downloaded at least one multi-restaurant app. 

    Discounts and rewards can also help to drive short-term adoption of mobile ordering, according to Mobile Commerce Daily.

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