Snapchat To Monetize Via In-App Purchases

By  |  June 25, 2013
 | 

Evan Spiegel, CEO of the popular impermanent online photo sharing service Snapchat, told TechCrunch that the California-based company expects to monetize, first through in-app purchases.

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    “In-app transactions will come first,” Spiegel told the media outlet. “We think we can build really cool stuff people want to pay for. The app is now a part of everyone’s day-to-day lives. That means that they will – I at least would – pay for a more unique experience.”

    The CEO also said he was interested in native advertising, but that he has not considered making users pay for basic app services.

    Read the full interview here.


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