SuperAwesome Courts Parents, Kills In-App Purchases

SuperAwesome, a U.K.-based discovery platform for kids and teens, launched Kids Mobile Network on July 11, a new way for content creators to reach youth demographics, TechCrunch reported.

Fueled by existing properties, SuperAwesome said it will help clients reach 8 million U.K. kids a month while moving away from controversial in-app purchases. Instead, it said it will focus on free games, which CEO Dylan Collins stated will become a leading category for the company.

For more on this story, read the full report here.

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