Seattle-based coffee chain Starbucks and California-based social giant Twitter have teamed up for a unique virtual gift card service, Finextra reported on October 28.
Entitled ‘Tweet-a-coffee,’ the program allows Twitter users to send $5 Starbucks cards to friends by composing a tweet that includes both the handle @tweetacoffee and the recipient’s Twitter handle.
The companies revealed that they will be awarding free $5 gift cards to the first 100,000 customers that take advantage of the program.
For more on the announcement, and what it says about Twitter’s potential as a commerce platform, click here.
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