New York-area Walgreens and Duane Reade stores have teamed up with L'Oreal and Sparkfly to test a new coupon program that enables merchants to better target their audiences, AdAge reported on July 25.
For the campaign, Sparkfly is serving L'Oreal product coupons through the Pretty in my Pocket (PRIMP) mobile app. Sparkly then collects data through Walgreens and Duane Reade's promotions engine to determine what the consumer bought with the coupon.
The technology gives L'Oreal the ability to better cater mobile coupons using real-time feedback. For more on the partnership, read the full report here.