What Retailers Want From Their Mobile Apps

How do retail executives see mobile payments growing in the coming years?

That’s one of the questions Artisan attempted to answer through their recent survey of 200 such executives, completed in mid-February and released to the public earlier this week.  

Some of the study’s most interesting findings: a full 56 percent of execs plan to increase their mobile spending this year, and 49 percent “strongly agree” that mCommerce will outpace its online counterpart.

We take a look at this Mobile Commerce Daily piece that breaks down the numbers in this PYMNTS Data Point.

Mobile’s Growth: 2013 And Beyond

Mobile Commerce Daily notes that 56 percent of executives plan to increased their mobile spend this year, while 37 percent indicated that their budget would remain the same from 2012. Only 7 percent of marketers indicated that they’d spend less on mobile in 2013. When asked to pit mobile’s growth against online commerce, 49 percent said they strongly agree that mobile will grow faster, while 35 percent just agreed and 4 percent disagreed.

Betting On Native Apps

Among artisan respondents, 72 percent indicated that a native app is among their top three priorities for 2013.  Similarly, 71 percent said that native apps were likely to become the single most important touch point for consumer interaction within three years. Two-thirds of respondents noted that they viewed improving mobile apps should take priority over improving mobile sites.

Mobile Features: What Matters Most

The piece cites that 67 percent of respondents wanted the ability to personalize user experience, while 60 percent wanted the ability to collect analytics. Fifty-five percent wanted the ability to run A/B tests on native apps, while 53 desired the ability to launch in-app promotions.

To see more Artisan stats, read the entire Mobile Commerce Daily piece here.


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