Yelp Allowing Single Merchant Transactions

Yelp, the San Francisco-based online user review portal, announced the availability of a new “Call to Action” feature via its blog today. The feature allows merchants to support a single transaction type from each of their web listings with the company. For example, the company says it pilot program allowed Ticketmaster to sell tickets at 2,000 of its specific live entertainment venue pages through the site.

“Consumers come to Yelp ready to make a spending decision and they rely on Yelp’s wealth of valuable content to find a local business to fit their needs,” the company’s vice president, Vivek Patel, wrote in a statement. 

The post noted that the feature will work on both desktops and mobile smartphones.

Read the full post here.

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