Commerce giant eBay has appointed Zoher Karu as its first Vice President of Customer Optimization and Data, reports TechCrunch.
Karu previously served as VP of Marketing Analytics and Insight at Sears, and will focus on driving “more personal and relevant” shopping experiences to eBay users, as TechCrunch notes.
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“Karu’s passion for customers, coupled with his outstanding business experience and professional track record, will significantly advance the company’s efforts to drive data-driven innovation, delivering a personalized and intuitive omnichannel shopping experience to customers around the world,” said Marketplaces President Devin Wenig.
Read the full story here.
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