Merchant Innovation

Amazon Launches New Digital Wallet, Sort Of

Amazon is nowhere near finished in terms of offering customers the latest and greatest digital payment options. According to Payments Source, Amazon released a beta version of a digital wallet for Android and Fire phone users.

It’s reported that while the wallet is available on Google Play and Amazon App Store for Android devices – and can store loyalty and gift cards – the new option does not have a mobile payments function or an ability to enroll credit and debit cards from a mobile device.

Similar to Apple Passbook, Amazon Wallet stores loyalty cards but does not have a built-in payments function. Users can type in the card number or scan its bar code to load it into the wallet. Additionally, the wallet feature will come installed on the new Amazon Fire phone.

Not only has Amazon been making waves in the payments industry, but MPD’s Karen Webster recently discussed how Yelp and Amazon together could become quite the commerce force. Yelp is one of the partners selected by Amazon to develop a custom app for the Fire phone and Webster speculated that Yelp could become Amazon’s marketplace of local businesses, enabled by Amazon’s payment method.

“What’s Hot” is aggregated content. claims no responsibility for the accuracy of the content published by the original source.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

1 Comment


To Top