Mobile Commerce

American Airlines Launches BLE Beacon Program

American Airlines recently announced that it will be launching a Bluetooth Low Energy (BLE) beacon pilot program in Dallas. It will be rolled out in beta to select airports and routes in North America over the summer.

According to NFC World, American Airlines will be using technology developed by Sita. The news source reported that Sita explained that with beacons, airlines can easily provide passengers with detailed information about the airport – all without boarding.

“Knowing where a passenger is before sending information enables more effective communication,” Sita said.

Sita CTO Jim Peters explained at the Air Transport IT Summit that by working with different airlines across the globe, his company realized that an industry approach was needed.

“We have launched the Sita Common-use Beacon Registry to give the industry a single point of contact for common-use beacons deployed at any airport around the world,” Peters said. “With it, airports can control and share the meta data – the exact location including information on gates, terminals, etc. — with airlines and other partners and allow passengers to receive accurate and relevant information.”

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