Going forward, merchants using the BlueSnap global payment gateway will have access to Avalara’s AvaTax capabilities. This will allow merchants to calculate the final tax amounts on international invoices from their existing workflow in an automated way.
“Calculating duty and sales tax is extremely complicated, and given the different compliance rules worldwide, many merchants constantly worry about meeting their tax obligations,” said Jeff Coppolo, head of Global Business Development at BlueSnap in a released statement. “Our partnership with Avalara will allow merchants to easily manage and remain compliant on increasingly complicated tax regulations, giving them more time to focus on their core offering."
Avalara combines advanced algorithms for precise real-time address validation and geolocation, application of taxability rules, tax calculation, tax return preparation and filing, tax remittance, and tax forms and records management with a proprietary database.
"Accurate calculation of taxes is critical for increasing conversion at the point of sale,” said Marshal Kushniruk, EVP Business Development at Avalara. “We believe our technology can play a key role in helping BlueSnap’s global merchants succeed in today’s digital economy."
BlueSnap’s payment gateway already automatically localizes checkout experiences by using geographical location and re-routes failed transactions to help increase transaction success. The platform’s features and functionality help merchants break into new global markets and eliminate snags that cause shoppers to abort the purchase process. The Avalara connector is intended complement services already offered by BlueSnap.