Bradesco Embraces Mobile

Bradesco, one of major banks, registered 580M mobile transactions in January-May 2014 a 100 percent y-o-y growth. In May there were 140M and 120M in April. Bradesco launched a free-access service for smartphones having signed deals with the four biggest telcos. The 9M-downloads app counts with 180 services and supports iOS Android, BlackBerry, Windows Phone and Java. However, the net neutrality bill could question this practice. 15 percent of the bank transactions are mobile. “What’s Hot” is aggregated content. claims no responsibility for the accuracy of the content published by the original source.

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