Earlier this week Chick-fil-A announced that it recently launched a mobile app feature that lets its customers pay for food using their phones. The app is currently being piloted in an area of North Carolina referred to as the “Triad,” which consists of the towns Winston-Salem, Greensboro and High Point.
According to the Winston-Salem Journal, customers enter their credit card information into the app’s account feature, and then use that account to pay. However, Chick-fil-A does not store the credit card information, which means that when money in the account on the app is used, customers must re-enter their card information to reload it.
Chick-fil-A Spokesman Mark Baldwin told the news source that the company opted for Triad to pilot the pay app because it’s a diverse area with a good blend of millennials, who will be quick to embrace the technology.
“They’re going to help us learn and get better using this technology for future growth,” Baldwin said.
Jim Brown, who operates a Chick-fil-A in the area where the testing is taking place explained to the Journal that not only will the new app improve customer service, but it will help to develop a relationship with customers.
It’s something fun that they can do,” Brown said.
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