Fiserv has received its second patent from the U.S. Patent office for its Predictive ScoresSM product. Predictive Scores is intended to help financial institutions identify and approach customers with the right product or service. It also helps business identify the best channels to reach customers over.
“Customer Value Optimization can provide a significant competitive advantage for our clients. By increasing satisfaction, loyalty and
engagement among customers, our clients may become less susceptible to loss of market share and loss of value,” said Danny Baker, vice
president and general manager, Financial & Risk Management Solutions, Fiserv in a released statement. “This patent is a prime example of the innovative ways Fiserv uses insights from Big Data in conjunction with predictive analytics to improve the financial performance for our clients.”
Fiserv's customer optimization process is also intended to help businesses retain customers they are already working with, as well as develop their customer base. Predictive Scores harnesses best BI practices to generate targeted lists to strengthen campaign results and increase the return on marketing investments for traditional products and services, digital services, mobile payments and cards.
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