2014 is set to be the year of mobile advertising, AdRoll’s Adam Berke suggested in a December 31 VentureBeat commentary.
Berke cited research from eMarketer showing that mobile ad spending jumped from $1.6 billion to $4.4 billion. The total could rise to nearly $10 billion for 2013, he suggested.
Companies specializing in desktop ads will begin making serious investments in mobile ads this year, Berke added.
”As overall spend in mobile gets to a place where it can sustain a thriving ecosystem, the big players from the desktop display world will start to move in,” he wrote.
What else is heading this way in the new year? Check out Market Platform Dynamics CEO Karen Webster’s recent 2014 predictions by clicking here.
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