Mobile Commerce

NCR: It’s Time To Curb ‘Show Rooming’

Tech company NCR Corp. announced this week that it had developed a new way to prevent customers from “show rooming” in brick and mortar stores, which will ideally lead to better sales for those retailers. Show rooming is when customers visit stores to see items in-person, but then turn to online retailers to make their final purchase.

Last week, NCR made a patent application available to the public. In the patent, the tech firm stated that it developed a technology that will let retailers deliver customized offers to shoppers who are in their stores as the shoppers search on their mobile devices for competing prices.

“It is clear that if physical retailers do not change the manner in which they conduct business with a consumer, then these retailers are likely to be out of business in the not too distance future,” the application read.

Essentially, the application developed by NCR detects if a particular product – or something similar – is in inventory at a store and determines if the price is within a predetermined range of a best price available from comparison shopping. From there, the technology deducts if the price can be reduced to the predetermined range.

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