Merchant Innovation

RetailMeNot Earnings Show Digital Coupon Industry Boom

The company’s strong growth indicates that more people are checking the site for digital coupons before making an online purchase.

Digital coupon site RetailMeNot announced that it has earned $61.3 million for the quarter. The company is up by 51 percent and says that revenues from mobile have more than doubled from the year prior, according to E-Commerce Insider.

This strong growth indicates that more people are checking the site for digital coupons before making an online purchase.

However, E-Commerce Insider is also reporting that if the company is only relying on one channel for traffic, that may pose a risk to growth if Google decided to enter the digital coupon market.

 

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