American Express Travel released a survey this week that showed U.S. consumers are willing to pay a little bit extra this summer to book their dream vacation. Nearly 300 travel counselors were interviewed, and almost half – 45 percent – said that they saw increases in travel bookings as compared to last year. This is in spite of 67 percent of those surveyed seeing an increase in travel costs.
Vice president of American Express Travel Laura Fink told USA Today that after such a troublesome winter, it’s not a surprise that consumers are excited to “get away” this summer and plan a vacation.
“That long, cold winter has fostered a demand for travel where customers are placing a premium on perks and amenities to upgrade their trip experiences despite rising costs,” she said.
Along similar lines, digital marketing research firm Adobe found that $61 billion would be spent on travel this summer through online travel bookings. This is a 15 percent increase from last year.
Adobe also analyzed aggregated consumer data from 33 billion visits to more than 1,300 travel websites, and found that airline bookings have a 28 percent year-over-year growth.
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