Mobile Commerce

Venture Capital Interest In BaaS Surges Over Past 3 Years

Venture Capital is paying attention to backend-as-a-service (BaaS) vendors that enable developers to connect back-end cloud infrastructure to their apps and push social media integration and notifications.

Three major BaaS start-ups – Kii, Kinvey and Firebase – have raised $152 million in VC funding across 36 deals since the start of 2010, according to a Feb. 6 report from CB Insights.

The BaaS market has also been a hotbed of mergers and acquisition activity, with five acquisitions of BaaS startups since the start of 2012. PayPal acquired Stackmob in December, and Facebook recently garnered a lot of attention with its $85 million acquisition of Parse.

The price tag on Parse is a bit of an outlier, as most of the other acquisitions in the BaaS ecosystem have been decidedly smaller.

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