Amazon

All Prime Members Can Now Push Amazon’s (Dash) Buttons

Amazon Prime members who’ve been waiting to push Amazon’s Dash buttons don’t have to wait any longer.

The eCommerce giant has expanded its Dash buttons to all Prime members, which means that those eager to test out the connected commerce feature don’t have to wait by their email for an invite. Besides the expansion of the button, Amazon is also offering a promo to get more Dash users on board by refunding the $4.99 price of each button after it’s used for a purchase.

New to Amazon Dash —the small device that offers consumers the chance to buy products they use frequently at the touch of a button — is 11 more brands, which brings its total button reach to 29 brands — spanning more than 500 products.

The Dash Button, or buttons, depending on how many products the customer is looking to order, is an actual device with a specific product attached to each one. The buttons have an adhesive, so they can be stuck wherever the consumer feels is a convenient location.

Once that consumer needs more of a specific item, they simply push the Dash button, and the items are shipped for free in two days. And because the Dash button is smart, it knows to only respond to a single push. So if those playful kids get their hands on the button, it won’t order 100 of the same item.

The buttons are battery-powered and are connected using a consumer’s Wi-Fi network. Once set up, they are connected to the Amazon app where the orders are tracked and ready for reorder (at the push of a button). Those buyers then receive a confirmation that allows for easy cancellation if they change their mind.

Because it’s exclusive to Prime members, that item is then shipped to the consumer in the same manner the Prime member chooses with either one- or two-day delivery. The button is connected to the user’s smartphone through the Amazon app to reorder products as needed. Amazon also sends alerts to the consumer’s phone that can be canceled in the notification should that shopper change their mind.

For more on Amazon and its evolution, catch PYMNTS’ Amazon Tracker.

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The May 2019 PSD2 Tracker Report, is a go-to, monthly resource for updates on trends and changes regarding PSD2 and other privacy and data protection regulations.

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