Merchant Innovation

Amazon Partnership Offers Up Free Prime Memberships

Amazon announced some new incentives that may push some customers to opt-in to its Prime membership program.

The eCommerce giant has partnered with Frontier Communications to offer a free one-year Prime membership to customers who order new high-speed Internet service from Frontier.

In a press release announcing the new offer, Jessica Sokolowski, Frontier’s Vice President of Corporate Marketing and Advertising, said: “We are delighted to offer customers an opportunity that combines a great digital experience with popular Amazon Prime benefits. I have been an Amazon Prime member for years and love the free shipping and unlimited streaming of tens of thousands of movies and TV shows. The timing of this offer couldn’t be better, giving our new broadband customers the ability to ship holiday gifts for free.”

Amazon’s exclusive annual membership program, which costs $99 per year for consumers, comes with a host of features, such as unlimited free two-day shipping, unlimited streaming of movies, television show episodes and music as well as one- and two-hour delivery in select cities via the Prime Now mobile app.

Amazon will also offer its Prime members free access to a brand new benefit.

Yesterday (Sept. 16) the company announced Prime members will receive six months of free and unlimited access to The Washington Post National Digital Edition, which retails for a subscription price of $9.99 per month.

“We’re always looking for ways to enhance Prime for our members and we’re excited to be able to offer them six months of free unlimited digital access to The Washington Post National Digital Edition and at a deeply discounted monthly rate thereafter,” Greg Greeley, Vice President of Amazon Prime, said in a company release.

After the six-month period ends, Prime members can subscribe to The Washington Post at a reduced monthly subscription rate of $3.99, saving members nearly 60 percent each month.

“Offering free access to new subscribers through Prime allows us to connect with millions of members nationwide who may not have tried The Post in the past,” added Steve Hills, President and General Manager of The Washington Post. “With this special offer, Prime members can see firsthand why more than 50 million people monthly choose The Washington Post as their source for news.”

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