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Apple’s New iPhone Launch Set For Sept. 9

Apple’s next media event is in the works, and it’s likely to occur in early September.

Sources close to Apple have told Buzzfeed News that the company’s annual fall media event — for which an official date has not been set — is expected to take place during the week of Sept. 7. The most likely date, according to Buzzfeed’s sources, is Sept. 9 — the same date that Apple held the event last year.

As with previous fall events, the iPhone is likely to be the centerpiece, with the company unveiling the details of the next generation of the ever-popular smartphone. Buzzfeed reports that the new features touted this year will include a pressure-sensitive Force Touch display, an improved camera system and a faster and more efficient wireless chip.

The outlet’s sources shared the likelihood that Apple will also be raising the curtain on its next generation of iPads.

There is also rumored to be one Apple product line taking the stage at the fall event that hasn’t made a big appearance in that regard since 2012: the Apple TV. Originally expected to be revealed in June before Apple canceled those plans, Buzzfeed — via its sources — describes the new Apple TV incarnation to be a major overhaul, featuring a slimmer chassis and new innards, Apple’s A8 system on chip, increased storage, an operating system that will support Siri voice control, a new remote featuring a touch-pad input and a device-specific App Store.

All that being said, Buzzfeed reached out to Apple spokesperson Trudy Muller to confirm or deny the rumors, but she declined to comment. So, the waiting game will continue for an official company announcement for the time being.

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