Four years ago, BaubleBar set up shop online to bring the wonders of inexpensive and trendy jewelry to the greater masses.
The idea had legs with consumers, and in the last year the service has seen its growth shoot up over 300 percent as it fills 1,500 orders per day.
But why dominate the digital world, when you can take the whole world by storm? That is apparently the question BaubleBar is asking themselves as they look to expand out of the virtual space and into the real world with a 1,200-square-foot outpost in Long Island’s Roosevelt Field Mall, one of the largest shopping centers in the country. Unlike many of its kind, Roosevelt serves a wealthy and commerce-enthused shopper base and is at no risk of closing.
Amy Jain and Daniella Yacobovsky, both 32-year-old Harvard MBAs, said New York was the obvious first stop for their physical business, given its status as an international shopping destination.
“We have a very strong customer base in the Tri-state area,” Jain told Forbes.
She further noted that the firm has come to understand the sort of stylish millennial women they aim to attract to shop with them in the real world.
“She’s been shopping with us for four years,” she said. “We get her.”
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