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Boston Gets E-Commerce Savvy And Sells Snow Online

While the city of Boston mulled over ways of dumping the gargantuan heaps of snow blanketing the entire city, Kyle Waring thought of cashing it in.

And thus was born a new startup—Shipsnowyo.com, which provides a chance to anyone hoping to own a piece of history. The company supplies freshly packed snow from the historic snowstorms Juno, Marcus and Neptune that wreaked havoc on the city pushing the total over 100 inches.

Available in a 16.9 ounce bottle for $19.99 and a 6 pound container for $89, the snow can be supplied to any of the U.S. states except the Northeastern states, since as Warning says, the company is only “in the business of expunging snow.”

Up until now, the website didn’t promise the packaged snow to arrive in its original state, however, the company just launched a product design capable of holding 6 pounds of snow in special packaging of plastic bag wrapped in tin foil, which is then packed in a Styrofoam container that is about an inch-and-a-half thick.

With its new packaging, Waring promises that snow aficionados across the country will be able to make 10-15 snowballs even after some melting.

The idea, which reportedly originated when Waring and his wife were shoveling the yard of their home located in Manchester, Mass, (yes, that’s where the snow is actually being supplied from) doesn’t seem to be finding difficulty finding buyers with 133 orders shipped so far.

“It seems to be corporations paying for the $90 product as a funny gesture, where the $20 one is regular consumers,” Waring told Boston.com

The website even provides full refunds to customers having second thoughts about buying a bottle that may possibly arrive half-full of snow slurry, until the order has been shipped.

While the snow may not last forever, Waring has other plans.

“At this rate, it’s going to be July until the snow melts,” he said. “But I’ve thought about taking this idea and running with it for other seasonal items. Maybe I’ll ship some fall foliage.”

 

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