Requests for charitable donations aren’t an uncommon part of the checkout process at major retailers, but one app wants to take all the friction out of giving to your favorite foundation.
As part of the Forbes Under 30 Summit for millennial philanthropists and innovators, CEO Jerry Deifer announced the launch of micro-donation app ChangUr. Already partnered with 15 nonprofit organizations, Deifer hopes that his app will allow shoppers around the world to trade big, infrequent donations for smaller, near-continuous ones, simply by rounding up online purchases and gifting the digital change.
“My goal is helping individuals call themselves philanthropists,” Deifer told Forbes. “Usually it’s a segment of people with high net worths that actually gets to put that title next to their name.”
One of ChangUr’s biggest selling points is the ease with which the average customer can donate without remembering to renew an account with an organization or send a monthly check. After linking credit or debit cards to a ChangUr account, selecting up to three charities and setting a limit above their purchases the app should round off to, users then simply shop normally. At the end of the month, ChangUr automatically tallies the rounded-off change and donates it to the specific charities.
While ChangUr’s business concept might be enough to succeed on its own, Forbes reported that Deifer took no chances with ChangUr’s launch. Since the app is already targeted at younger smartphone users who are more comfortable making mobile purchases, Deifier brought Amanda Cerny, Jake Paul and Twan Kuyper — social media influencers with millions of followers — on stage at the Forbes summit to promote ChangUr’s launch with an inaugural selfie and donation.
“I am very excited to work with ChangUr,” Amit Rikhi, managing director of enterprise innovation at the American Cancer Society, said in a September statement. “Their unique approach to fundraising in the nonprofit sector has the potential to make a tremendous social impact. I’m pumped!”
If only ChangUr’s target demographic responds with that kind of enthusiasm.
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