Merchant Innovation

DSW And eBay Enterprise Team Up To Take On O2O

EBay Enterprise and DSW have paired up to create a better online-to-offline (O2O) experience for DSW’s customers. The two firms jointly announced the launch of the the accessory and shoe retailer’s In-Store Pickup and Ship-to-Store program in 467 stores.

Powered by eBay Enterprise’s tech, the O2O enhancement pushes DSW’s goal of making designer shoes available whereever they are wanted, whenever they are wanted.

“EBay Enterprise is a key partner in DSW’s omnichannel evolution,” stated Carrie McDermott, chief operating officer at DSW. “We decided to work with eBay Enterprise for two key reasons: speed to market and ease of use. We would not have been able to get these initiatives live as quickly on our own. Plus, our associates have found the application incredibly easy to use, which enables them to focus on servicing our customers’ needs.”

This is not DSW’s first foray into omnichannel offerings. The first toe in the water was with the 2011 launch of Shoephoria — a stock locator tool that uses inventory fulfillment centers to meet store orders. That capacity was upgraded in 2013 with Ship-from Store and Dropship capabilities. The final piece of the puzzle — the O2O piece — has now fallen into place, according to DSW and its partner-in-retail, eBay Enterprise.

“DSW is setting a new bar for omnichannel excellence,” stated Tobias Hartmann, president of eBay Enterprise. “The DSW team understands that omnichannel is more than just technology. People and processes is really what makes it successful. As a global leader in omnichannel fulfillment with more than 9,000 stores and 26,000 dropship suppliers across North America, Europe and Asia, eBay Enterprise has a deep understanding of how all of these pieces fit together. Together, our collaboration will take DSW’s omnichannel experience to the next level.”

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