Mobile Commerce

GiftCards.com Rewards Consumers With G-Money

GiftCards.com said Tuesday (July 21) that it has launched a new rewards program.

The company said in a statement that it has debuted “G-Money Rewards,” through which customers can earn points on every purchase they make. Those purchases and points would subsequently count toward future items and also, according to the company, discounts on gasoline nationwide.

Under the terms of the program, G-Money Rewards participants can earn a point for every dollar spent while every point represents a penny in “future spending power.” The company said there are no costs or membership dues tied to the program. Rewards are doled out for brand loyalty.

The program is driven through the GiftCards.com suite of marketing programs available through different clients. The program itself, in terms of technology, is driven by an application program interface.

The gas-buying program will start by the end of this summer, said the company, and also includes the option to choose to donate points to a charity. Eventually, members will also be able to obtain points for referrals to the GiftCards.com site, and on special events, say on Black Friday, points will double.

GiftCards.com offers Visa-branded gift cards, e-gift cards and local merchant cards.

"We looked at what succeeded in the offline gift card world, and we saw that rewarding consumers with discounts, and specifically gas discounts, for buying gift cards from grocery stores was a huge success over the past 10 years, and we improved the model,” Jason Wolfe, chief executive officer and GiftCards.com founder, said in the statement announcing the program.

"Our rewards program delivers choice and convenience — you don’t have to drive anywhere to get your gift cards unlike grocery stores, and our gas points are redeemable at thousands of gas stations nationwide and not limited to your local gas stations."

 

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Our data and analytics team has developed a number of creative methodologies and frameworks that measure and benchmark the innovation that’s reshaping the payments and commerce ecosystem. The July 2019 Pay Advances: The Gig Economy’s New Normal, a PYMNTS and Mastercard collaboration, examines pay advances – full or partial payments received before an ad hoc job is completed – including how gig workers currently use them and their potential for future adoption.

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