Google And Ingenico Team Up To Help Europeans Boost Cross-Border eCommerce

Ingenico and Google are banding together to help European merchants grow relationships, and sales, beyond their own borders.

The companies said on Thursday (June 18) that Ingenico Payment Services, its digital transaction brand, is partnering with Google to promote cross-border eCommerce through a joint program to be known as Export Accelerator. Under a pilot solution to be first launched in Belgium, Ingenico and Google will seek to help businesses conduct research and identify growth opportunities.

As might be expected, Google will help online businesses generate search and research leads to aid growth of online traffic. Ingenico will help translate this traffic into sales by utilizing payment technologies, ranging from local transactions to data analysis and risk management. According to the release, the Belgian market is first “as it is a multilingual market with great eCommerce potential.”

Thierry Geerts, country director of Google Belgium, stated that “the Export Accelerator is a great way to help Belgian businesses to grow online. Businesses that invest in online grow twice as fast as companies that don’t.”

“It’s our goal to inspire as many Belgian entrepreneurs as possible to make use of the opportunities provided by the Web,” Geerts said. “There are 11 million consumers in Belgium; the 2.5 billion potential consumers worldwide provide a huge export opportunity. This collaboration with Ingenico Group will make it easier for Belgian businesses to tap into that potential.”

The eCommerce market, measured globally, will continue to be a fast growing and lucrative arena. Research released just this month by a joint venture between Alibaba and Accenture found that online retail will grow by about 15 percent annually through the next several years. That will be enough to take the global market from $1.6 trillion last year to $3.4 trillion in 2020. But cross-border eCommerce will outpace that rate at about 27 percent, with a value to reach $1 trillion in 2020.

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