International

JD.com Adds ‘US Mall’ To Cross-Border Platform

Chinese eCommerce site JD.com announced yesterday (July 20) the launch of its “U.S. Mall,” an online channel of the company’s JD Worldwide platform, which will offer authentic U.S. products to consumers within China.

Chinese eCommerce site JD.com announced yesterday (July 20) the launch of its “U.S. Mall,” an online channel of the company’s JD Worldwide platform, which will offer authentic U.S. products to consumers within China.

Many American brands have signed on to be a part of the latest offering, including Converse, Samsonite, Ocean Spray and several apparel labels such as Nautica Kids and Jeep apparel. The company said it will also feature products from musical artist Taylor Swift, including a clothing line designed exclusively for JD.com customers.

“As American companies increasingly understand our core advantages of zero tolerance towards counterfeits and unparalleled same-day delivery capabilities, we are gaining excellent momentum attracting U.S. brands to our site,” JD.com Founder and CEO Richard Liu said in a company release.

“Chinese consumers appreciate that the U.S. is a global leader in the areas of product reputation, quality, reliability and variety of goods, and American companies are clearly benefiting from this unprecedented market opportunity.”

JD.com will partner with DHL Global Forwarding in an effort to guarantee the American goods reach Chinese consumers in a timely manner. DHL is regarded as the preferred logistics service provider for moving U.S. Mall products to and across China, JD.com confirmed.

"We couldn’t be happier to be working with DHL, a brand synonymous with superior international logistics, to help get these products into the hands of Chinese consumers with the speed and reliability our customers have come to expect,” Liu added.

According to Alfred Goh, DHL’s SVP and global head of fast-growing enterprises, there is an increasing demand for “Made in America” products among Chinese consumers, resulting in U.S. products being purchased at an accelerated rate, with exports from the U.S. to China totaling more than $123 billion last year.

“With our full suite of logistics solutions, DHL is well-positioned to provide Chinese consumers with easy access to U.S.-made products, while improving overall supply chain efficiency for the retailers. All consumers globally expect their orders to arrive promptly, and our extensive network and reliability will help JD.com extend quality service to its customers,” Goh explained.

The U.S. Mall marks the company’s fifth channel created for its JD Worldwide sales platform, which was launched earlier this year to compete with Alibaba’s Tmall International.

The company said additional sales channels will be added to the platform based on consumer demand. In 2015, JD.com announced online malls covering products from Australia, France, Japan and Korea.

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