Merchant Innovation

JetBlue Streams Deal For Amazon Prime Users

Amazon is letting Prime members stream its instant video service free of charge on JetBlue, according to a May 5 announcement.

Dubbed Fly-Fi for Amazon Prime, and tied to the $99 annual loyalty program offered by the eCommerce giant, members can stream video across their devices using the airline’s free Wi-Fi. Amazon has been expanding its Prime initiatives, with grocery delivery, for example, and a Bluetooth speaker that syncs to Prime music.

That marks a change from the previous “mile high” streaming, wherein Prime members could pay for JetBlue’s Fly-Fi Plus premium service. Prime Music streaming service, e-books from its Kindle store and offerings from the Amazon app store will also be available.

Prime members will be able watch Amazon Instant Video from their laptops, phones and tablets, and across the iOS and Android systems. JetBlue’s free service will be available on Airbus A321 and A320 aircraft later this year, and next year on the airline’s Embraer E190.

“We want to provide the best digital video experience to our customers and we’re excited that, with JetBlue, we will raise the bar in airline entertainment,” said Michael Paull, Vice President of Digital Video at Amazon in the company news release. “We’re thrilled that Fly-Fi technology will give Prime members and customers unlimited, on-demand access to the full catalog of titles from Amazon’s digital video library while they’re in the sky—without the need to rush to download one more episode or movie before taking off, we’re helping make airline travel more enjoyable.”



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