Mobile Commerce

M-Pesa Comes To Walmart India

M-Pesa’s mobile wallet is now an eligible payment option at Walmart India thanks to a partnership Vodafone India has secured with the retailer, The Economic Times reported.

This deal allows business members of Walmart-owned Best Price wholesale stores to use M-Pesa for making payments. This means that Walmart India’s merchant members can send money via mobile instantly. This will allow for mobile money transactions to be made from Walmart’s members in Lucknow, Amravati, Aurangabad, Hyderabad, Rajahmundry, Vijayawada and Guntur to help Walmart ship out its goods across those regions.

The service will work by having a Vodafone M-Pesa agent help a member make a payment via their mobile phone to order goods at a specific store. Once confirmation is received, that order will be shipped out in a timely matter.

“This association will be simplifying the payments process for Walmart India from the members, especially resellers based in secondary markets. Starting with pilots in Amravati and Lucknow, we have now extended it to members in Aurangabad, Hyderabad, Rajahmundry, Guntur and Vijayawada, and we hope to extend it pan-India soon,” Suresh Sethi, head of business for M-Pesa at Vodafone India, said in an interview.

Rajneesh Kumar, VP and head of corporate affairs at Walmart India, also commented on the partnership, saying it “would benefit our members, especially kiranas/resellers, due to the convenience of payment along with efficient delivery of quality products at their doorstep.”

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The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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