Mobile Commerce

M-Pesa Comes To Walmart India

M-Pesa’s mobile wallet is now an eligible payment option at Walmart India thanks to a partnership Vodafone India has secured with the retailer, The Economic Times reported.

This deal allows business members of Walmart-owned Best Price wholesale stores to use M-Pesa for making payments. This means that Walmart India’s merchant members can send money via mobile instantly. This will allow for mobile money transactions to be made from Walmart’s members in Lucknow, Amravati, Aurangabad, Hyderabad, Rajahmundry, Vijayawada and Guntur to help Walmart ship out its goods across those regions.

The service will work by having a Vodafone M-Pesa agent help a member make a payment via their mobile phone to order goods at a specific store. Once confirmation is received, that order will be shipped out in a timely matter.

“This association will be simplifying the payments process for Walmart India from the members, especially resellers based in secondary markets. Starting with pilots in Amravati and Lucknow, we have now extended it to members in Aurangabad, Hyderabad, Rajahmundry, Guntur and Vijayawada, and we hope to extend it pan-India soon,” Suresh Sethi, head of business for M-Pesa at Vodafone India, said in an interview.

Rajneesh Kumar, VP and head of corporate affairs at Walmart India, also commented on the partnership, saying it “would benefit our members, especially kiranas/resellers, due to the convenience of payment along with efficient delivery of quality products at their doorstep.”

To check out what else is HOT in the world of payments, click here.


Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

Click to comment


To Top