Macy’s Inc. is moving on up in the direct-to-consumer-fulfillment world, but not too far.
The company’s omnichannel strategy has been so successful in driving sales growth that it is compelling a move from its fulfillment center in West Sacramento, California to larger digs in nearby Sacramento County. The new location is about 10 miles away from the current one and over four times as large, offering 385,000 square feet to the present 92,000.
Contingent on approvals by the Sacramento County Board of Supervisors, Macy’s will begin operations in summer 2015, creating approximately 100 new jobs (as the current workforce of 72 associates is planned to grow to more than 175). The multimillion-dollar upgrade will include building modifications and the latest technology in material handling equipment and warehouse management systems.
Said R.B. Harrison, chief omnichannel officer of Macy’s: “Our West Sacramento fulfillment center, combined with our fulfillment center in Goodyear, Arizona, have been very successful in serving customers in the western U.S. The rapid growth of Macy’s direct-to-customer shipments, rooted in our omnichannel approach to business, requires us to continue to strategically add fulfillment capacity so our customers can receive their orders quickly and efficiently.”