Merchant Innovation

Meet the Invisible Engineers of Omnicommerce

The PYMNTS Developer TrackerTM is an inside look at the depth and breadth of the developers building eCommerce and commerce-related solutions.

The PYMNTS Developer TrackerTM is an inside look at the depth and breadth of the developers who are using technology, hardware and software tools to develop eCommerce and commerce-related solutions.
We organized developers into three broad categories: Shopping and paymentsoperations and marketing, and include a variety of information about them: the categories they service, client information and a brief history of the company.
We will add new players each month.


With 29 companies profiled in its first edition, the Developer Tracker gets behind-the-scenes to look at who is powering the omnicommerce activities that are reshaping the consumer merchant retail experience. While the Vantiv Omnicommerce Tracker is about who’s deploying innovation in omnicommerce and how, the Developer Tracker organizes the ecosystem of those who are creating and powering these innovations, the opportunities they see as well as the challenges they face. Think of the Developer Tracker as an expanding directory of those who are helping to blaze the omnicommerce trail for merchants and the consumers they serve.

Developer/Company Profile

As payment challenges intensify for restaurants with the rollout of EMV, who are the developers providing solutions? In this first edition, we interviewed TableSafe, a Seattle-based startup which raised $4.5 million in Series C funding with a flagship product RAIL, a bill-paying device for making payments at restaurants easier and secure. We discussed the development of TableSafe’s product roadmap, how they deploy their solution, and the balancing act of managing client demands and expectations with the realities of technology and the desired consumer experience.



Latest Insights: 

The Which Apps Do They Want Study analyzes survey data collected from 1,045 American consumers to learn how they use merchant apps to enhance in-store shopping experiences, and their interest in downloading more in the future. Our research covered consumers’ usage of in-app features like loyalty and rewards offerings and in-store navigation, helping to assess how merchants can design apps to distinguish themselves from competitors.

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