With 29 companies profiled in its first edition, the Developer Tracker gets behind-the-scenes to look at who is powering the omnicommerce activities that are reshaping the consumer merchant retail experience. While the Vantiv Omnicommerce Tracker is about who’s deploying innovation in omnicommerce and how, the Developer Tracker organizes the ecosystem of those who are creating and powering these innovations, the opportunities they see as well as the challenges they face. Think of the Developer Tracker as an expanding directory of those who are helping to blaze the omnicommerce trail for merchants and the consumers they serve.
As payment challenges intensify for restaurants with the rollout of EMV, who are the developers providing solutions? In this first edition, we interviewed TableSafe, a Seattle-based startup which raised $4.5 million in Series C funding with a flagship product RAIL, a bill-paying device for making payments at restaurants easier and secure. We discussed the development of TableSafe’s product roadmap, how they deploy their solution, and the balancing act of managing client demands and expectations with the realities of technology and the desired consumer experience.