Mobile Commerce

Mobile Makes Up 50 Percent Of Online UK Transactions

The worldwide move to mobile commerce continues to be evident, most recently proven by data from the U.K.

A report from the global technology payments company Adyen, published in the Q3 edition (July–Sept) of its quarterly Mobile Payments Index, shows that 46.9 percent of all online transactions in the United Kingdom are made on a mobile device, according to Banking Technology.

The U.K. — whose percentage of mobile transactions increased from 44.8 percent last quarter — is cited in the report as being the leading market on Adyen’s platform. Among other key markets researched in the study, Spain and the Netherlands recorded 32 percent of online payments via mobile, followed by the U.S. with 27 percent, Germany with 25 percent and France with 23 percent.

The Adyen report shares the statistic that, overall, mobile payments account for more than 30 percent of all global online transactions, compared to 28.7 percent in Q2 of this year.

Also via the index, in Europe, the Dutch online banking payment method iDEAL saw the most mobile payments made on its platform, with 49 percent. Meanwhile, mobile accounts for 42 percent of payments made through Open Invoice in Scandinavia and 38 percent for Bancontact/Mister Cash in Belgium.

In Asia (according the the report), 47 percent of payments made with the Japanese card JCB were made on a mobile device, while 35 percent of Alipay payments and 23 percent of UnionPay payments (both in China) took place on mobile during the period in question.

Additionally, the Adyen report found that 40 percent of PayPal transactions are currently being made on a mobile device.

“With this data demonstrating that up to half of local payment method transactions are taking place on mobile, it is clear that optimizing the payment flow for a smooth mobile checkout is crucial for businesses,” said Roelant Prins, chief commerce officer of Adyen, in the report. “As an example, more than one-third of Alipay transactions processed by Adyen are on mobile, and customers such as Evernote and The Cambridge Satchel Company have reported immediate increases in conversion after offering mobile-optimized Alipay payment flow with Adyen.”

To check out what else is HOT in the world of payments, click here.


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