The PYMNTS team caught up with experts in the payments field to ask them their views on industry trends, predictions for the future and what their ideal payments system looks like.
Here’s what Marc Gardner, CEO of North American Bancard, had to say.
Biggest Opportunities of the Year
"I think the biggest opportunities are in the conversion and the evolution of traditional countertop terminals migrating to cloud-based tablet solutions," Gardner said. "It's a richer experience and the opportunity to continue that feature with pushing new software releases from the cloud will make the opportunities for acquisition much better, as well as make the opportunities for retention much stickier."
Looking Ahead to 2016
"If you’re not the largest payments business in the world, and you’re smaller and looking to grow, what are the products that are going to accelerate your growth? I think the two products that really offer organizations the opportunity to grab market share have a really wonderful semi-integrated solution and a cloud-based tablet POS solution. Now price is always going to be important, but I think the days of just selling price are behind us, and I think the days of selling product with value are ahead of us."
The Ideal Payment Solution
"One of the biggest evolutions that I see right now is the ability to offer a wonderful cloud-based, tablet point-of-sale solution that accepts all payment modalities," Gardner said. "Having that storm perfectly aligned with EMV in October of 2015, and going forward and picking up steam — I think it’s a really great opportunity to generate new revenue by securing new clients based on those talking points. I don’t think the days of leaving all your credit cards in the top drawer of your dresser are here — I think the opportunities of moving in that direction are. I think we’re in its infancy. The car didn’t replace the horse overnight; it took some time, right?"