You’d be hard-pressed to find anywhere close to 100 million Americans who actually own real pin boards, but that hasn’t stopped Pinterest from achieving a serious benchmark.
On Wednesday (Sept. 16), Pinterest told The New York Times that the site had surpassed the 100-million-user mark. Only six months removed from an $11 billion valuation, the news provides a solid foundation for not only the social networking-search engine hybrid’s financial strength, but also its future developments.
“When you take someone’s money, you say you’re hoping to return multiples on the investment, and you say here’s how we’re going to do it,” Silbermann said.
While Pinterest is far from the first site to break to 100-million-user barrier, Venture Beat noted that the speed with which it accumulated active visitors puts it in good company. While Pinterest reached the milestone in its sixth year, Twitter did the same in five and Facebook in four. Facebook also recently boasted another milestone when it had a billion users sign on in a single day.
“People are planning out really core and important parts of their lives on Pinterest,” Silbermann told The NYT.
However, to hear Silbermann tell it, Pinterest doesn’t see itself as a direct competitor to other popular social media sites. Instead, Silbermann explained that the users who search for quirky home items or do-it-yourself projects are performing actions more easily resembled by what Google’s search engine offers.
In July, Silbermann told Fortune magazine that Pinterest had no plans to go public, but with more than 100 million users under its belt now, that could change.