Merchant Innovation

Shopify Rolls Out EMV, NFC Card Reader

Shopify has announced the official rollout of its new EMV credit card reader that’s equipped to accept both chip and pin cards and NFC payments technology, like Apple Pay.

The cloud-based multichannel commerce platform has launched the new payment device in order to help keep merchants updated and equipped for the Oct. 1 liability shift. This new reader was created for the company’s Shopify POS, its iPad and iPhone point of sale systems for smaller merchants and pop up stores. Pre-orders for the readers are currently being accepted, and the readers will ship next quarter.

“We want to make it easy for our merchants to accept any type of payment,” Guy Poirier, Retail Product Lead at Shopify. “With our new card reader, our merchants will be able to accept all of the most popular forms of payment available on the market today.”

For the merchants that pre-order the new reader, they will also be automatically enrolled in Shopify’s Liability Shift Protection Program, which then covers them against fraudulent chargebacks made using Shopify’s existing swipe credit card reader until the new one is shipped out.

The card readers cost $99 and accept credit cards with rates as low as 2.2 percent.

In other recent news for Shopify, the company announced a partnership with USPS to power the launch of its new shipping service, “Shopify Shipping.” The partnership will allow Shopify’s 175,000+ merchants to buy and print shipping labels on its eCommerce platform at preferred USPS rates, which would cut down their shipping expenses by up to 60 percent.

To check out what else is HOT in the world of payments, click here.

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