Sitting down to clip coupons before carting them in-store for redemption may truly become a thing of the past.
On Tuesday (Aug. 4), visual search technology company Slyce announced the launch of its Snap-to-Coupon retail product, which allows customers to snap a photo of a retailer coupon and instantly generate a mobile-optimized version. The digital coupon can then be stored within the retailer’s app, enabling push notifications to be sent as a reminder to the consumer to use the coupon before it expires or when a physical store is nearby.
“One of the biggest challenges retailers face in mobile is giving customers a compelling reason to download their app,” Slyce CEO Mark Elfenbein said in a company statement. “For consumers, coupon accessibility and utility is typically the No. 1 most requested feature for retailer apps. Snap-to-Coupon provides retailers with a highly intuitive feature for their apps which can dramatically increase adoption and engagement.”
Brands such as Kohl’s and Victoria’s Secret have already deployed coupon scanning within their mobile apps, enabling consumers to snap coupons found in newspapers, in catalogues or on receipts. Snap-to-Coupon is integrated directly into retailer’s apps as part of Slyce’s native-app SDK.
Tuesday’s launch also included the company’s Coupon Author platform, which currently powers the digital and mobile coupons for retail giants like Toys”R”Us and BazaarVoice. Retailers and agencies can utilize the platform to create coupons optimized for mobile use, distribute the coupons at scale, and provide an easier way for consumers to find and save offers.
According to Slyce, the coupon experience and design behind its Snap-to-Coupon feature came via its acquisition of SnipSnap, a crowdsource-based coupon app, earlier this year.
“We’ve taken everything we’ve learned through having one of the top U.S. coupon apps which has activated more than 200 million coupons and built a best-in-class mobile coupon experience for retailers.” SnipSnap President Ted Mann added. “The smartphone camera is a really powerful way to engage a customer in the mobile space. Just look how prescription scanning became a way to drive usage of Walgreens prescription refills; and receipt-scanning helped drive adoption of Walmart Savings Catcher. Slyce now offers retailers that same kind of utility with coupons.”