Taylor Swift is ready to take over China with her upcoming tour – and her very own clothing line. Customers in China will be able to purchase her products through JD.com in August, three months before her “1989” tour comes to Shanghai, according to a Bloomberg article.
The singer will be designing dresses, sweatshirts and tops exclusively for JD.com users, and her fashion line will be sold as a part of U.S. Mall, an online channel of the JD Worldwide platform that sells U.S. products to shoppers in China. Other American brands that have signed with JD.com to be a part of U.S. Mall include Converse, Samsonite, Ocean Spray, Nautica Kids and Jeep apparel.
Taylor Swift’s fashion line is part of JD.com’s plan to go after China’s eCommerce giant Alibaba in the clothing industry, while U.S. Mall is one of the five JD Worldwide sales platforms created to compete with Alibaba’s Tmall International.
According to a company release, the singer’s products will be sold through Nashville-based Heritage66 Company, a firm that has been helping celebrities to access the Chinese market.
“Chinese consumers appreciate that the United States is a global leader in the areas of product reputation, quality, reliability and variety of goods, and American companies are clearly benefiting from this unprecedented market opportunity. That’s why we are so pleased to be bringing Taylor Swift’s new fashion line to China through our partnership with Heritage66 Company,” said JD.com founder and CEO Richard Liu in the release.
To guarantee a fast and efficient delivery of the products, JD.com will partner with DHL Global Forwarding. JD shares have experienced an increase of 85 percent since their initial public offering in May 2014.