Mobile Commerce

Uber Drives Deals for Samsung Galaxy S6 Owners

Got a shiny, new Samsung Galaxy S6? If so, you may also have a hidden gift waiting for you, courtesy of transportation app company Uber.

Galaxy S6 owners — and users of a few other select Samsung products — are now eligible for a hefty discount on their first Uber ride, the company announced this week. Uber has entered into a partnership with Samsung wherein users of the Galaxy S6, Galaxy S6 Edge, Galaxy S5, Galaxy Note 4 and Galaxy Note Edge can get a free ride (costing up to $25) with Uber.

The promotion is accessible as part of the Galaxy Gifts widget in the aforementioned devices, and applies only to first-time Uber users within the United States. In the blog post announcing the partnership with Samsung, Lars Fjeldsoe-Nielsen, Uber’s vice president of mobile, states that Uber plans to expand the offer (or a similar one) to other countries in the coming months.

“We are excited to think about the combination of Samsung’s reach and Uber’s global footprint – 300 cities across 56 countries – and its impact on getting riders around the world wherever they need to go whenever they choose at the touch of a button,” writes Fjeldsoe-Nielsen in the post.

For San Fransisco-based Uber to take the latest promotion overseas would fall in line with recent moves. Earlier this month, for example, the company unveiled its rickshaw business — UberAUTO — in India. With regards to the more immediate future, the current Samsung promotion could aid in Uber’s growing success with business travelers in the U.S.

The Samsung partnership is the latest of several that Uber has recently forged with mobile providers on a number of continents, which — as noted in the blog post — includes AT&T, Verizon, Sprint and Rogers in North America; O2 Telefonica in Europe; and, in Latin America, America Movil.



The PYMNTS Cross-Border Merchant Friction Index analyzes the key friction points experienced by consumers browsing, shopping and paying for purchases on international eCommerce sites. PYMNTS examined the checkout processes of 266 B2B and B2C eCommerce sites across 12 industries and operating from locations across Europe and the United States to provide a comprehensive overview of their checkout offerings.

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