IBM is partnering with Vibes, a mobile marketing company, to power its cloud solutions product, Universal Behavior Exchange (UBX), with mobile wallet and mobile marketing capabilities.
Using Vibes’ solution, UBX will unlock better visibility into data generated from marketing campaigns, which can then be used by IBM’s customers to increase sales conversion through push notifications, targeted messaging, digital wallets — like Apple Wallet and Android Pay — and connecting website and commerce behavior data and insights from IBM Digital Analytics with all mobile marketing touch points, according to a press release.
The Chicago-based mobile marketing company said its solution works by “listening” to events on websites. For instance, when a shopper abandons their shopping cart on a retailer’s website, an automatic alert is sent to UBX, which Vibes intercepts. It then works on re-engaging with the customer by sending a text message with a unique link to a mobile coupon that can be saved to Apple Wallet or Android Pay.
“We’re excited to be working with IBM and to bring our text message marketing, mobile wallet marketing and push notification capabilities to the UBX platform,” said Jack Philbin, cofounder and CEO of Vibes. “With UBX, marketers can drive revenue using innovative mobile marketing channels while also connecting mobile to all other digital marketing events. UBX is cracking the code on Big Data applied to the marketing cloud, and we’re thrilled to be a part of this emerging ecosystem.”
The company is also working with IBM’s marketing cloud solution to trigger business-to-consumer (B2C) communication through transactional and service-oriented mobile messages, like appointment reminders and service updates, to boost customer response rate.
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