Visa Throws Its Support Behind Samsung Pay

Already an Apple Pay supporter, Visa announced it will also be putting its support behind Samsung Pay to enable its cardholders with the new Samsung Galaxy S6 to make mobile payments using the device.

The announcement was among the first from Visa and Samsung from the Mobile World Congress that kicked off in Barcelona this week (March 1) and runs through March 6. Samsung Pay is among Visa's latest mobile payments option to help Samsung compete against Apple Pay. Samsung also recently announced it was buying LoopPay to help gain an edge in the mobile payments market. LoopPay uses its Magnetic Secure Transmission (MST) patented technology to turn existing mag stripe readers into mobile contactless receivers and enables digital wallet users to use the technology at 90 percent of merchant establishments today.

“Working in partnership with Samsung, we are able to bring secure mobile payments to millions of consumers around the world,” Ryan McInerney, Visa's global president, said in a company news release. “Combining Visa’s expertise in payment technology with Samsung’s global leadership in creating innovative mobile experiences gives more choice to financial institutions who want to enable their customers to pay with the new generation of mobile devices.”

With this new partnership, Samsung Pay is supported by Visa Token Service technology aimed at brining secure device payments. Like in the case of Apple Pay, Samsung Pay is able to use Visa's technology to replace the 16-digit account number, expiration date and security code with a unique set of numbers when a payment is made. The technology enables a consumer to conduct a transaction without connecting the purchase to a specific account number.

“Samsung’s vision for mobile payments and commerce is rooted in secure, simple, and convenient user experiences. Our partnership with Visa realizes this vision by combining Visa’s secure tokenized service with Samsung’s unique MST (Magnetic Secure Transmission) and NFC technologies," Injong Rhee, EVP of Mobile Commerce for Samsung, said in the news release. "Samsung Pay enables consumers to make simple and secure mobile payments at most merchant POS terminals. Using Samsung’s KNOX security platform and fingerprint authentication, Samsung Pay will deliver a truly revolutionary and secure payment experience to Samsung Galaxy users.”



The September 2020 Leveraging The Digital Banking Shift Study, PYMNTS examines consumers’ growing use of online and mobile tools to open and manage accounts as well as the factors that are paramount in building and maintaining trust in the current economic environment. The report is based on a survey of nearly 2,200 account-holding U.S. consumers.

Click to comment